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Welcome to Normal: the town that holds the keys to Rivian’s future

Cash-burning electric vehicle start-up recruits workers in Illinois corn belt pursuing 50,000-delivery goal

Spotting an electric truck on the road remains a novelty in most of the US, but not Normal, Illinois.

The town in the Midwestern corn belt is home to the manufacturing operations of Rivian, the battery-powered vehicle start-up worth more than Ford or Volkswagen soon after it listed 18 months ago.

Rivian’s market capitalisation has since crumbled from a peak of $162bn to $12.5bn in the face of production shortfalls and intensifying competition from carmakers both established and new. It is expected to report a $1.7bn operating loss on $654mn in revenue in first-quarter results due on Tuesday, according to a compilation of analysts’ estimates.

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