Search online for the Bulgari Serpenti watch. Gold, steel and diamond in construction, one model coils around the wrist three times, in case someone misses it on first or second glance. Or consider the Gucci Marmont Matelassé shoulder bag. It has two big “G”s on it in gold and — that being insufficient gold — a gold chain. A third item for our delectation might be a Givenchy T-shirt. You can tell it is Givenchy because it says “GIVENCHY”.
I am no arbiter of taste, so it is with some hesitation that I make the following argument.
This stuff is tat, isn’t it? It is a naïf’s idea of glamour. Like paying for a Twitter blue tick, wearing it conveys the opposite of status: neediness, impressionability.
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