FT商学院

Can AI end the era of the fashion super-fake?
AI能够终结奢侈品高仿假货问题么?

The world of luxury is turning to the latest technology in order to fight the ever-inventive counterfeit market
奢侈品界正在转向最新技术,以打击不断创新的假冒市场。

“The bag she wanted to sell with us was an Hermès Mini Kelly – it was visually perfect,” says Hanushka Toni, CEO and co-founder of luxury resale company Sellier: she is speaking of a potential vendor. “However, when we inspected it, we noticed that it didn’t smell like an Hermès bag – which has a distinctive ‘new-car smell’…” Sellier ran the Mini Kelly through its new AI software. “It was confirmed as a fake.”

奢侈品转售公司Sellier的首席执行官兼联合创始人哈努什卡•托尼(Hanushka Toni)说:“她想在我们这里卖的是爱马仕的Mini Kelly包——它看上去非常完美。”她说的是一个潜在的供应商。“然而,当我们检查它时,我们注意到它闻起来不像爱马仕的包,爱马仕的包有一种独特的‘新车味’……”Sellier用新的人工智能软件测试了Mini Kelly。“它被证实是假货。”

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