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Meta’s Twitter rival Threads unravels

Other charts of the week: Tube ridership, European wolf population, scrutiny of savings and mortgage rates and voters’ opinions on nationalisation
Threads has attracted greater attention than other Twitter rivals such as Mastodon, but the number of active users has plummeted since it launched

An indicator of daily user numbers at Twitter rival Threads has fallen by almost 80 per cent in just over three weeks, according to Similiarweb.

The online analytics company said daily active users on Android mobile devices dropped from 49mn to 11mn. Although figures for Apple’s iOS mobile platform were not included in the analysis, the data provides insight into the challenges involved in creating a rival app to Twitter.

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