Disney has agreed to acquire the 33 per cent of Hulu that it does not own from rival Comcast, firing the starting gun on what is expected to be heated negotiations between the media giants over the valuation of the popular US streaming service.
In a statement on Wednesday, Disney said it was prepared to pay $8.6bn by December 1 for the remaining stake, which would value Hulu at $27.5bn. But that is expected to be just the floor for upcoming negotiations over Hulu’s valuation. Disney expects the appraisal to be completed in 2024.
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