One of the (many) maddening things about it is that it’s not even an actual word. And yet on July 23 it was thrust upon us as one, when Elon Musk suddenly announced that the social media platform he had bought the previous year was now called X. A new black-and-white logo, designed by a fan, popped up in our bookmark bars and collective consciousness.
In 2013, the Oxford English Dictionary broke with protocol when it added “tweet” to its hallowed pages, despite that use of the word having been around for less than 10 years. Yet in the space of a decade, a neologism has become a paleologism.
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