Apple will start selling its Vision Pro headsets in the US next month, just as the tech giant faces growing pressure over slowing iPhone sales, especially in China, which prompted its shares to take a beating this year.
Sales of the mixed reality headset will start from February 2 with US customers able to pre-order it from January 19 at a starting price of $3,499, Apple said on Monday. The headset, Apple’s most significant new product launch since the Apple Watch in 2015, will be made available online and in all of its US physical stores.
Apple’s shares have fallen nearly 6 per cent this year after two banks downgraded their ratings last week. Trading on Monday showed 2024’s first day of gains for the stock, with a 1.3 per cent rise.
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