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Newspaper groups warn Apple over ad-blocking plans

UK press says proposed ‘web eraser’ tool in next iOS update threatens journalism’s financial sustainability

British newspaper groups have warned Apple that any move to impose a so-called “web eraser” tool to block advertisements would put the financial sustainability of journalism at risk.

Apple is preparing to include an AI-based privacy feature in the Safari browser in the next iOS 18 software update that will remove ads or other unwanted website content, according to reports.

In a letter sent on Friday to Apple’s government affairs chief in the UK, the News Media Association, which represents 900 national, regional and local titles, raised concerns about how this would affect digital revenues in the industry.

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