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How Lidl accidentally took on the big guns of cloud computing

A unit of Europe’s largest retailer is offering IT services to companies wary of big providers such as Amazon and Google
Lidl founder Dieter Schwarz. The company built a cloud computing system for its own use but soon found other German businesses were debating whether they wanted to use the biggest cloud services in the US and China

Selling bread, butter and other staples at cut-throat prices has made Dieter Schwarz one of Europe’s richest men.

Now the 84-year-old founder of discount retailer Lidl, who according to business magazine Manager Magazin has amassed €40bn in personal wealth, is branching out into a very different staple of the modern world: data services.

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