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Super Bowl to showcase unlikely revival of 30-second TV advert

Growth of ad-supported tiers on streaming platforms breathes new life into commercials
‘When Harry Met Sally’ stars Meg Ryan and Billy Crystal reunite in a commercial for Hellmann’s mayonnaise for Super Bowl

Big brands paying as much as $8mn for advertising slots during this weekend’s Super Bowl will aim to win as big with television audiences as the two teams do on the sporting field. 

As well as generating record revenues, Sunday’s American football finale in New Orleans will showpiece a remarkable comeback for the traditional 30-second commercial.

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