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Coca-Cola sales under pressure from Donald Trump’s ‘America First’ policies

Danish and Mexican consumers are among those turning away from soft drink that is emblematic of the US
Carlsberg, which bottles Coca-Cola in Denmark, on Tuesday said volumes of the American soft drink were ‘slightly down’

Consumers in Denmark and Mexico, as well as some in the US, are drinking less Coca-Cola as a result of President Donald Trump’s hardline foreign policies and his tough stance on immigration.

Danish consumers are boycotting Coca-Cola amid anger at Trump’s threats to take Denmark’s territory of Greenland. Meanwhile, Coca-Cola attributed a slowdown in consumption in Mexico partly to geopolitical tensions, and Hispanic customers in the US bought less as the White House threatens mass deportations of immigrants.

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