Sam Altman’s digital ID project World has launched in the US, making its controversial iris-scanning technology and cryptocurrency token available in the country as Donald Trump’s administration embraces the digital asset sector.
The group aims to make the US its core market after initially rolling out the product outside the country in 2023, partly because of the Joe Biden administration’s more hostile attitude to crypto. Altman, who is also chief executive of $300bn artificial intelligence company OpenAI, lamented at the time that his venture, recently rebranded from Worldcoin, would be “World minus the US coin”.
Trump has since pledged to make America the “crypto capital of the planet”.
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