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Jaguar Land Rover profits defy vexed rebrand

US tariff uncertainty prompts luxury-car maker to hold back on giving profitability forecast
JLR will next year relaunch Jaguar as an all-electric brand, selling the majority of its vehicles for more than £100,000

Jaguar Land Rover has clocked its strongest full-year profit in a decade as the UK luxury-car maker contends with the impact of US tariffs and the implementation of a controversial overhaul of its most renowned brand. 

Pre-tax profit for the year to March 31 increased 15 per cent to £2.5bn, the company said on Tuesday, on flat revenues of £29bn. Profit before tax and exceptional items in the final quarter was £875mn, up from £661mn year on year. It also achieved its target to become net cash positive, with £278mn.

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