FT商学院

We are the new gremlins in the AI machine
我们是AI机器中的新捣蛋鬼

How users treat a product in the real world can diverge wildly from what the designers intended
用户在现实世界中对产品的使用方式,往往与设计者的初衷大相径庭。

One of my relatives heard some strange stories when working on a healthcare helpline during the Covid pandemic. Her job was to help callers complete the rapid lateral flow tests used millions of times during lockdown. But some callers were clearly confused by the procedure. “So, I’ve drunk the fluid in the tube. What do I do now?” asked one.

我有一位亲戚在新冠疫情期间曾在医疗服务热线工作,听到过一些奇怪的故事。她的工作是帮助来电者完成在封锁期间被数百万人使用的快速侧向流检测。但有些来电者显然对操作流程感到困惑。“我已经把试管里的液体喝下去了。接下来我该怎么办?”有一位来电者这样问道。

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