Amazon and Walmart will lock horns this week, after the ecommerce giant and the world’s biggest retailer set their flagship annual discount periods for the same dates in a battle to win US consumers.
Seattle-based Amazon moved its annual “Prime Day” digital sales event to begin on July 8, matching the date of Walmart’s sales period last year, and lengthened it from two to four days.
Walmart held to the same start date, setting up a head-on clash — and one-upped Amazon by extending its event from four days to six. Its “Walmart Deals” period will take place online and, for the first time, inside its 4,600 US stores.
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