Shopping migrated from stores to computer screens and smartphones some time ago. But is conversation set to be the shopfront of the future?
Whether we’re shopping for fashion, food or furniture, more consumers are asking generative artificial intelligence for help and inspiration as they decide what to buy — and it’s revolutionising the way we shop online.
If you’re using GenAI apps like ChatGPT, Perplexity or Google Gemini to help you navigate modern life, then the chances are you’ve already used them to weigh up purchasing decisions. This trend was the talk of the FT’s Future of Retail summit this week. Adobe, the software company, reckons more than half of US shoppers will be using GenAI in some form by the end of this year.
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