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Apple’s biggest iPhone overhaul in years ignites upgrade frenzy

Extended wait times and generous trade-in deals signal surging demand for newly redesigned device

Apple’s new iPhone 17 is kick-starting the company’s strongest growth in smartphone sales since the Covid-19 pandemic, as the biggest redesign of its flagship product in years proves a hit.

Early momentum for the redesigned versions of its mobile device has proven stronger than expected before its September launch, according to industry insiders who monitor Apple’s supply chain, mobile operators and the length of time customers must wait for deliveries.

Analysts forecast that smartphone revenues will return to 4 per cent growth in the latest fiscal year, hitting $209.3bn, according to Visible Alpha data. The growth rate will rise to almost 5 per cent in fiscal 2026, with iPhone revenues hitting $218.9bn.

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