Before she joined Logitech two years ago, chief executive Hanneke Faber submitted herself to a boot camp: 48 hours of computer gaming, coached by her 20-something son in Detroit. “He gave me a test afterwards,” says Faber, “which I passed.”
Gamers are core customers of the Swiss technology hardware group. Its gaming brand, Logitech G, which has its own website, sells G Hub software and high-specification hardware, including specialised headsets, keyboards and a bewildering array of mice — the product the company is still best known for.
Founded in 1981 and headquartered in Lausanne, Switzerland, with offices and innovation centres from San Jose, in Silicon Valley, to Shanghai, Logitech has always aimed to “provide the connection between the human and the compute”, Faber says.