Prime Minister Narendra Modi and President Vladimir Putin have graced billboards across India in recent weeks. One caption reads: “The dialogue began decades ago. We’re just turning up the volume.” Another hails the “old friendship” between the two nations.
The campaign, for the launch of state-owned Russia Today’s television news channel in India, comes ahead of Putin’s arrival in New Delhi on Thursday for talks that India’s foreign ministry said would cover all aspects of the countries’ “special and privileged strategic partnership”.
The annual India-Russia Summit, which Putin founded 25 years ago, aims to strengthen a relationship that dates back to the cold war and has been solidified by energy and defence co-operation.