耐克

Nike shares plunge as weak China sales dent faith in turnaround

CEO of sports shoe and apparel maker acknowledges need for a ‘reset’ in the country as it also navigates Trump tariffs

Nike reported a surprise increase in global revenue but weakening sales in important markets around Asia and Latin America, showing mixed quarterly results as the company attempts to pull out of a slump. 

Shares of the US sports shoe and apparel maker fell by as much as 10 per cent in after-market trading on Thursday in response to its financial report for the quarter ended November 30. 

The company is in what chief executive Elliott Hill described as the “middle innings of our comeback” from a downturn that began about two years ago. Hill, a Nike veteran, was recruited out of retirement last year to attempt a turnaround. 

您已阅读28%(628字),剩余72%(1611字)包含更多重要信息,订阅以继续探索完整内容,并享受更多专属服务。
版权声明:本文版权归manbetx20客户端下载 所有,未经允许任何单位或个人不得转载,复制或以任何其他方式使用本文全部或部分,侵权必究。
设置字号×
最小
较小
默认
较大
最大
分享×