For anyone with small children, this may sound familiar. Often it’s the grandparents who buy the must-have toy, cover the holiday home hire or insist on paying for the meal out. This latest festive season is likely a reminder of their willingness to shell out. But the over-55s have been a persistently overlooked consumer base.
对于家有幼儿的父母而言，这场景或许似曾相识。通常是祖父母辈购买“必买”玩具、支付度假屋的租金，或坚持为外出用餐买单。刚刚过去的节日季，或许再次提醒了人们他们乐于慷慨解囊。但55岁以上群体始终是一个遭忽视的消费群体。
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