For a brief moment in 2021, those who would rather not get off the sofa seemed poised to inherit the earth. Ultrafast delivery start-ups with names such as Gopuff, Buyk and Jokr promised near-instant consumer gratification. A single tap summoned milk, snacks or paracetamol in 15 minutes or fewer.
The good times, however, proved shortlived. Much of the sector has collapsed over the past three years. Gorillas and Weezy were bought by Getir, which in turn retreated from the US and Europe to refocus on its home base of Turkey. Likewise, Jokr decamped back to Brazil. Buyk and Fridge No More disappeared entirely.
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