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Social media companies purge 4.7mn accounts after landmark Australia ban

First data released on impact of ban on access for children as other countries monitor progress

Technology companies have deactivated or restricted access to 4.7mn social media accounts since Australia’s landmark ban on under-16s’ use of services including Instagram, X and TikTok came into force last month.

The companies told the country’s eSafety Commissioner that they had cut or reduced access to accounts they identified as belonging to children aged under 16.

With 2.5mn children between the ages of eight and 15 in Australia and many believed to have multiple accounts across different platforms, Julie Inman-Grant, the eSafety Commissioner, said there was still work to do to ensure the ban would achieve its ambition. 

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