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Porsche suffers biggest sales fall since 2009

German sports-car maker hit by lack of petrol variant for best-selling Macan and weak demand in China

Porsche sales slumped by a tenth last year as the German sports-car maker faced weaker than expected demand for its electric models and struggled in the Chinese market.

The company sold 279,449 vehicles, down from 310,718 in 2024. That was the steepest sales slide since 2009, in the midst of the global financial crisis, when deliveries fell by 13.7 per cent.

The decline underlines the challenges ahead for new Porsche chief executive Michael Leiters, who took the reins at the start of the year.

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