How much is one’s reputation worth? Celebrity businesses often fetch a premium over those run by regular folk. Kim Kardashian’s Skims shapewear brand probably owes about $1bn, or a fifth of its most recent valuation, to the founder’s personal cachet. Hailey Bieber — fashion model and wife of Justin — flogged her Rhode skincare brand to E.l.f for up to $1bn.
名声到底值多少钱?名人创办的企业往往能比普通人经营的企业获得更高溢价。金•卡戴珊(Kim Kardashian)的塑身衣品牌 Skims 的估值中,大约有10亿美元(约占其最新估值的五分之一)可归功于创始人的个人影响力。海莉•比伯(Hailey Bieber)——一位时装模特、贾斯汀•比伯(Justin Bieber)的妻子——把她的护肤品牌 Rhode 卖给了 e.l.f.,交易金额最高达10亿美元。
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