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Nvidia prepares AI ‘inference’ chip launch to counter rising challengers

Jensen Huang to unveil new products at GTC event next week as spending shifts from training to running AI models

Nvidia is preparing to launch a new chip designed to speed up AI responses, breaking with its longstanding approach of pitching the same processor for many tasks.

Chief executive Jensen Huang is expected to unveil a chip focused on “inference”, running rather than training models, according to people familiar with the company’s plans for its GTC developer conference next week.

It will be the first new product emerging from December’s $20bn deal to hire the founders of Groq, a start-up developing “language processing units” tuned for high-speed responses to complex AI queries.

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