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Chinese micro-dramas target US with familiar tropes for phone audience

Love and fantasy stories dominate a wildly popular genre in China that is trying to adapt to western tastes

Cypress Bai launched a successful Los Angeles-based studio producing micro-dramas — ultra-short serials with exaggerated plot lines designed for smartphones — after moving to the US from China to study film.

Now, she’s ready for her next act: adapting the shows, which are wildly popular with Asian viewers globally, to fit western tastes for viewers in the US.

Chinese production companies that pioneered the format are seeking to expand beyond their traditional audience with English-speaking actors and western settings.

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