FT商学院

How Bending Spoons built a $23bn tech empire from struggling brands

Nasdaq listing caps more than a decade of deals that transformed an Italian start-up into a global internet company

In the summer of 2013, Luca Ferrari was sitting in the deserted offices of Evertale, the collapsed start-up he and two university friends had founded, searching for a name for their next venture. 

Then colleague Matteo Danieli walked in with an unlikely suggestion inspired by cult classic The Matrix.

“He had watched the movie the night prior, and he’s like: why don’t we call it Bending Spoons,” said Ferrari, referring to the central idea of the film that the mind can bend the apparent rules of reality. 

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