With sprawling global production networks and immense buying power, carmakers are used to being at the top of the food chain when it comes to negotiating with suppliers.
But the digitisation of cars has plunged them into the new and unfamiliar arena of microchips, where their negotiating power is significantly lower.
In markets such as steel and aluminium, the carmakers have the size and muscle to get what they want in a big contrast to chips, where they are minnows up against the Silicon Valley laptop and smartphone giants.
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