Understanding customers’ needs has been a challenge for businesses since the dawn of commerce. Covid restrictions, at least, made obvious their growing desire for digital transactions. But this shift means companies must now replace existing customer relationship management software with something that can handle multichannel online interactions.
自商业诞生以来，理解客户的需求一直是企业面临的挑战。新冠限制至少表明，他们对数字交易的需求日益增长。但这种转变意味着，企业现在必须用能够处理多渠道在线互动的软件来取代现有的客户关系管理软件。
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