For more than five years after launching the personal finance app Truebill with his two brothers, Yahya Mokhtarzada watched the subscription economy grow.
But now that trend has gone into reverse as rising inflation causes consumers to rethink their discretionary spending — a development that Mokhtarzada, like investors and analysts, believes will spread far beyond their Netflix accounts.
“As long as there is this much uncertainty in the economy, people are going to be increasingly cautious with their money,” said Maryland-based Mokhtarzada, whose app manages subscriptions, bills and other payments.
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