FT商学院

Ronaldo and hedgies know the crypto score

EU to probe Broadcom deal, SumUp value subtracted, Xiaomi Book S

How do you play the crazy crypto market right now? Only the brave and very rich should perhaps try.

Cristiano Ronaldo is filthy wealthy and the Manchester United superstar footballer today signed his own risk-free sponsorship partnership with crypto exchange Binance, adding to a series of link-ups between crypto and sport. His deal includes the creation of a collection of CR7 non-fungible tokens (NFTs) that will be sold exclusively by the exchange.

Binance itself appears to be well insulated for this crypto winter, according to Gillian Tett’s assessment. Its business does not rely on margin trading or crypto lending, making it less vulnerable than some rivals, she says.

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