Sony has raised the price of its PlayStation 5 console in Europe, the UK, Japan, China and other key markets by as much as 10 per cent, as surging inflation and the plunging yen force the company to break with years of marketing strategy.
While the price of a PS5 in the core US market will remain the same, the increases for the flagship disc-edition PS5 model range from between 6 to 10 per cent.
In a blog post announcing the increases, Jim Ryan, head of Sony Interactive Entertainment, described the move as “a necessity, given the current global economic environment”.
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