FT商学院

The teens making thousands thanks to TikTok
青少年们借助TikTok‘发家致富’

Young entrepreneurs are exploiting the video platform’s influence to build viable businesses IRL
年轻的企业家们正在利用视频平台的影响力,在现实中创办可行的企业。
Shoppers queue outside a Stocked pop-up in Soho, London, earlier this month

It’s a Sunday afternoon in early September and there’s a long line of teenagers patiently queueing outside a store in Dean Street in London’s Soho. Inside the shop, Austin Robertson, 19, is at the till, fist-bumping clients as they leave, visibly satisfied with their purchases. “Some [of them] are waiting seven hours in the queue,” he says, swiping another card. “People were camping outside on Friday night at 2am, and last night we had people [camping] too.”

9月初的一个周日下午,在伦敦苏活区迪恩街的一家商店外,青少年们耐心地排起了长队。商店里,19岁的奥斯汀·罗伯逊(Austin Robertson)正在收银台前结账,在顾客离开时与他们碰碰拳头,显然对他们买的东西很满意。“有些人要排7个小时的队,”他一边说,一边又刷了一张卡。“周五凌晨2点,人们在外面露营,昨晚也有人(在我们这里露营)。”

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