Tim Cook was already battling one of the biggest disruptions to Apple’s crucial supply chain operations in China since the onset of the global pandemic when the tweet tirade began.
In a flurry of more than a dozen tweets on Monday, Elon Musk launched a broadside against the world’s most valuable tech company, questioning the Apple chief’s commitment to free speech. Musk, who bought Twitter for $44bn in October, rallied his 120mn followers to support a “revolution against online censorship in America”.
Cook was able to placate the erratic billionaire within two days. Soon Musk was tweeting again, calling the whole thing a “misunderstanding” and thanking Cook for a personal tour of Apple’s headquarters, known as Apple Park.
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