Mars, which owns Mars, Snickers and M&M's, is to spend tens of millions of dollars annually, certifying that the cocoa used in the $10bn of chocolate products it sells every year is sustainably sourced by 2020.
The move by the world's biggest confectionery company, which claims to be the biggest end-user buyer of cocoa globally, comes as chocolate companies worry over rising cocoa prices and falling supply.
Fiona Dawson, managing director of Mars UK, said; “Cocoa is a very volatile commodity. We want to secure our long-term sourcing.” She also said that consumers and employees expected the company to “do the right thing” because “nobody has to buy confectionery”.
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