Vestas, the world's largest wind turbine maker, is trying to remain on top of aggressive Chinese competitors by localising and customising its products for use in the region.
Although the Copenhagen-listed company has seen its world market share slide amid an explosive growth in the Chinese market, where domestic competitors take more than 75 per cent of orders for new capacity, Ditlev Engel, chief executive, insisted yesterday that he would not compete on price.
“We offer the big utilities a product that will bring them the lowest price per kilowatt hour in the long term,” Mr Engel said in an interview at Vestas' new plant in Inner Mongolia, the northern Chinese region at the heart of the country's wind energy boom.
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