Apple is working with the four largest record labels to stimulate digital sales of albums by bundling an interactive booklet, sleeve notes and other features with music downloads, in an effort to change buying trends on its online iTunes store.
Physical album sales have fallen sharply as music retailing has evolved from compact disc sales in shops to digital downloads. Consumers are buying large amounts of digital music, but individual tracks rather than higher-margin albums.
Apple is working with EMI, Sony Music, Warner Music and Universal Music Group on a project codenamed “Cocktail”, according to people familiar with the situation.
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