阿里巴巴

Alibaba on the attack to win users

Alibaba, the company that runs the world's largest online trading platform for businesses, has launched another marketing offensive with a drastic price cut in its domestic marketplace.

During the financial crisis Alibaba cut prices for premium memberships and for those in foreign markets.

The latest step indicates that the company considers its recent experiment of grabbing more market share with cheaper prices has been a success and is adjusting its overall strategy to match it.

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