The inevitable triumph of the Bric countries – Brazil, Russia, India and China – has become almost a commonplace observation in business. Even if a few too many exotic chickens are being counted before they have hatched, the threat represented by these and other emerging countries is changing the way established businesses in mature markets think. There's a wave of powerful new competitors on the horizon who can price their goods and services at startlingly low levels. Incumbents are going to have to get more efficient and increase their productivity. That's why you can expect to hear incantations of this management mantra over the coming years: do more with less.
巴西、俄罗斯、印度和manbetx3.0 这四个金砖国家(Bric)必然会取得成功几乎已成为商业界的共识。尽管人们对金砖四国过早地怀有了一些异乎寻常的期望，但这些国家以及其它新兴国家所代表的威胁正在改变成熟市场老牌企业的思考方式。市场上即将出现一批强大的新竞争对手——它们商品和服务的价格可以低到令人吃惊的水平。现有企业将不得不提高效率和增加产能。因此你可以预期在未来几年会听到许多企业拿下面这句管理箴言当口头禅：少花钱多办事。