Ever since it took the great leap into the global market more than 40 years ago with a perfume fittingly named Zen, Shiseido has cultivated its image as a company epitomising refined eastern aesthetics.
40年多前，凭借一款名字恰当的香水——“禅”(Zen)，资生堂(Shiseido)大举进入国际市场。自那以来，该公司一直以如下标准打造着自己的形象：优雅东方美学的化身。
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