Mercedes-Benz has launched an aggressive strategy to target the luxury sports car market in India, as it expects strong demand growth for high-end vehicles over the next 10 years.
Leading European luxury carmakers are looking to expand into one of the fastest growing emerging markets for high-end cars and Mercedes-Benz has picked India over China to launch its latest super sports car.
“Enjoying luxury and investing in a Mercedes-Benz today in India is much more socially acceptable than five to 10 years ago,” said Wilfried Aulbur, chief executive of Mercedes-Benz India at the launch of the right-hand drive SLS AMG in New Delhi.
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