Instant messaging applications for mobile devices, such as BlackBerry Messenger, are becoming so popular that use of text messages by 15-24 year olds will fall by a fifth in many large markets including the UK, analysts predict.
Mobile Youth, a consultancy, forecasts that text, or SMS, volumes will drop by 20 per cent in the next two years in regions including the UK, Indonesia, South Africa and Brazil, where BBM is particularly popular among teenagers and students.
“We’ve seen SMS usage fall among young people and the main driver is BlackBerry,” said Graham Brown, director at Mobile Youth.
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