The equivalent of a royal warrant was invisibly hoisted over British high streets this week as “the Kate effect” took hold.
Shoppers battled to get their hands on a £175 camel coloured panelled dress by the high-street chain Reiss after the Duchess of Cambridge was photographed wearing it when she met the Obamas.
For fashion chains battling against sluggish consumer sentiment, falling sales and a rising cotton price, the endorsement of a celebrity has never been a more powerful sales tool.
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