专栏露西

Management guff lands in China

Last week I received a press release that began: “Starcom MediaVest Group of Greater China, in its mission to transform into a Human Experience Company, today unveils...”

There were two words in this that made me sit up, and they weren’t “Human Experience”, daft as those clearly were. Instead, the words were “Greater China”. Management bullshit, it seems, has finally arrived in the People’s Republic.

The release went on meaninglessly, moronically: “Our dream is to grow our clients’ business by transforming human behaviour through uplifting, meaningful human experiences.”

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露西•凯拉韦

露西•凯拉韦(Lucy Kellaway)是英国《金融时报》的管理专栏作家。在过去十年的时间里,她用幽默的语言调侃各种职场现象,并为读者出谋划策。她的专栏每周一出版在英国《金融时报》。露西在2006年获得英国出版业奖的“年度专栏作家”奖项。

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