When Texas senator and US Republican presidential candidate Ron Paul accused his rival Rick Santorum of being “fake” during last week’s televised debate, Mr Santorum pinched himself and said: “I’m real, Ron, I’m real, I’m real.”
Mr Santorum’s surge in the Republican primaries has brought the issue of his (and his opponents’) “authenticity” to the fore. Some supporters have pointed out that even if they don’t agree with all his policies, the fact he is “more authentic” has won their vote.
But authenticity – as corporate and political leaders now apply it – is an act. Not recognising it as such could be dangerous.
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