The story. With more than 5m visitors a year, Ikea’s Xu Hui store in Shanghai is one of the Swedish retail chain’s 10 best revenue generators worldwide, although the average spend per customer is relatively low. The smallest of its 11 stores in China, its city centre location means that 60 per cent of customers arrive by public transport.
译者注：本文为英国《金融时报》“案例分析”专栏（Case Study）中的一篇。该专栏每篇文章关注一家企业面对的独特挑战和应对方式，邀请世界知名商学院教授、企业管理专家加以分析和点评。
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