From the immediate postwar era, when shortages, rationing and black-market dealings defined the consciousness in much of Europe, to the freshly minted middle classes proliferating across Asia, Latin America and Africa, the ability to see, want and buy is an integral part of the human psyche. Manufacturers of goods – both those we need and those we could comfortably do without – have monetised this with abandon.
二战刚刚结束时，欧洲许多地区的人们最强烈的感受是物资短缺、配给和黑市交易盛行。如今，亚洲、拉美与非洲各地的新兴中产阶级人数正在迅猛增长。从彼时到今日，察觉、希冀与购买的力量一直是人类心理不可或缺的组成部分。商品制造商纵情发掘人的这种力量，从中大赚特赚。这里所说的商品，不仅包括生活必需品，还包括那些对过日子来说可有可无的奢侈品。
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