When Sina Weibo, China’s Twitter-like platform, filed for an initial public offering last month, its papers looked more than a little similar to Twitter’s IPO last year.
Twitter likes to boast that it is “public, real time and conversational”, and Weibo wrote it was “public, social, aggregated, real time and distributed”. Twitter is proud of being a mobile first company, Weibo gave prominence to the fact that more than 70 per cent of its monthly active users are on its mobile app.
Twitter is keen to be seen as a companion to TV advertising during events such as the Super Bowl, Weibo cites The Voice of China and reality show Where Are We Going Dad? as tweet-along shows.
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