Alibaba is launching on Wednesday its first direct-to-consumer online shop for the US, as the Chinese internet group looks to expand more aggressively outside its home market, writes the FT's Sarah Mishkin in San Francisco.
The development of the site, 11 Main, has been led by two of Alibaba's wholly owned US subsidiaries with financial and operational support from their parent, said 11 Main's general manager Mike Effle.
It will operate as a marketplace very similar to Alibaba's China-based TMall, which offers virtual storefronts to merchants who set their own prices and handle their own logistics for nearly everything but payments.
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